ChargeTech

Hey, Scott Austin, here in this video, I'm going to talk about the new store build we did in Shopify for charge Check, charge, check Sells, charging solutions for your phone, laptops, tablets and those kind of things, mostly for corporate sales. And they were on a previous platform. I forget if it was a big commerce revolution and we migrated all their data over, so they got to keep all of their products. Collections, pages, blog articles, order, history, customers, all that data got migrated into Shopify and we built out a new shopping experience because the old one was kind of kind of a Frankenstein and needed it, needed a little bit of updating. So we actually spent a lot of time looking at the product catalog and figuring out the ways to break up the catalog into definable buckets that made sense to consumers. We tried a couple things out, got consumer feedback and iterated on that. We ended up with these these categories you see on top now from a product centric view of the catalog. And let's just go into one of the products and show you how much information we have on some of the product pages, on the collection pages. We have some filters, not many though, because the products six are small enough. Once you pick one of the top level buckets, you really don't need too many filters. Let's go into this charging station and you'll see we have the ability in a lot of their products do this. We've been on a whole top level now dedicated to it. We can add custom branding to the product and there's a product options app. We add it to enable that functionality. They can also pick an extended warranty right there if they want to. We have a lot of products deals that explain the value props behind this product and then there's a product description and then everything below from here on down is all driven by Merrifield. So we have a lot of Merrifield in each of the products, a lot of Merrifield definitions of the product level. There's each one of these different lines is a different Medfield that the store staff can put in and manage. We also built them some tools so that they could manage those matter fields more easily. So here you can see we have product specifications. We also have multiple downloads here for different manuals and how to install and those kind of things. So however many manuals they have, they can put in here through one Medfield definition because this product was tagged as brand ABL, we have the custom branding options and then we have a series of videos. There's two product videos on this one, and there's a case study and then an assembly video. We also show the replacement parts that are available for this product and then the other versions of this product that are available. This is the one with the Stand were the one we're looking at, doesn't have a stand. And then we also show the product reviews. So lots and lots of information here driven by good structured data using metal fields. And this uses some of the latest Merrifield capabilities are available in 2023. At the time when I built this, it was probably our most complex from a Medfield standpoint store, but we're such fans of Medfield that I've built a few more stories since then that are a lot more complex than even this one. But there you can see the presentations. Now we're going to add it to the card and the options that I pick. It added a separate line items. As you can see here. Now, those separate line items aren't you can't remove them, but if you remove the main product from the card, it'll remove the the add ons that are associated with that product. Also. Now, that was the product centric view, right, where we can navigate by product categories, but we also for marketing purposes because they're B-to-B, their sales team is targeting different verticals. So we wanted to build experiences for each of those verticals and that's what we did. If you look down here for industry solutions, you can see these are the different verticals they're currently targeting on their sales force. So let's take conferences for example. We built a landing pages for conferences so they can when they're communicating with their potential conference customers, they can send them to this page. And you know, the store staff is speaking them in a language that conference organizers understand, and then it shows products from across the product catalog, regardless of what product bucket they were in that are recommended for conferences. And then because branding is important for conferences, it shows that capability, other verticals, we don't show that capability. Then we get some information on how they can contact the sales force to learn more. And we saw a second ago we built out a lot of those different verticals. Each one has unique information for that vertical, so they're speaking to that audience instead of just saying, Hey, here's our products. They're actually talking to those types of customers. And most of them, I don't think we saw it on that was good at sports. We also have customer specific logos for that vertical to show that, you know, these these products are actually used by brands in your space that you may know. All right. So that's the store new build in Shopify that we did for charge Check. Thanks for watching.