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About JadePuma

Meet Scott Austin

Hello, I'm Scott Austin, owner of JadePuma.

I've been involved in eCommerce and technology for decades.  I've held a wide variety of different roles that have given me a broad view on how to make all sorts of businesses succeed.  As such, I'm a jack-of-all-trades that can help your business get to the next level regardless of where your business is at today.

One of my joys outside of work is coaching kids in Roller Derby as a way to give back to the community.

Street Cred

Here are a few milestones from my career.

My First Website

Here's the first website that I built for a company in 1994.  There were less than 20,000 websites at that time.  (Now, there are almost 2 billion websites.)  Yes, this is what websites looked like in the days of dial-up modems.

MSN Shopping

In 2005 at MSN Shopping, we expanded our catalog from 40,000 products to 4 million.  I led a redesign of the site that goes from a ever-scrolling page to everything fitting above the fold.  Engagement improves by 50%.

Xbox Games Marketplace

I led the business team for Games Marketplace.  In 4 years, we grew from $80M to $800M in annual sales (in the middle of the Great Recession).  Growth was achieved by a combination of new product lines, pricing strategies and marketing promotions.

First Shopify Store

In 2014, I launched my first store on Shopify for my previous company, Obrary.  We made and sold personalized products.

First Shopify Plus Store

In 2017, I helped Bullets2Bandages, a business we had been working with for over 2 years, move to Shopify Plus.  The main reason for the migration was the ease of cart scripts for discounts, promotions and wholesale.

About the JadePuma Name

Jade: The Symbol of Prosperity and Balance

Jade, a stone revered across cultures, embodies the virtues of prosperity, wisdom, and balance. It's a symbol of meticulous craftsmanship and enduring value, qualities we embed in every store. Just as jade artisans shape the stone with precision and care, we sculpt e-commerce experiences that are functional, tells the brand's story, exude professionalism and designed to last. Our approach is holistic, ensuring that every aspect of your online presence resonates with the quality and sophistication that jade represents.

Puma: The Embodiment of Agility and Strength

The puma (also known as mountain lion or cougar), a majestic and powerful animal, symbolizes the agility and strength that are pivotal in the ever-evolving digital landscape. In the wild, the puma adapts to its environment with remarkable speed and efficiency, traits that JadePuma adopts in its approach to e-commerce solutions. We navigate the complexities of online retail with the speed and precision of the puma, always staying ahead of the curve, ready to leap into action and seize opportunities for our clients.

The Harmony of Jade and Puma

In the fusion of jade and puma, we find a harmony that defines our mission. Just as jade stands for enduring quality and puma for dynamic agility, JadePuma offers a service that is both robust and responsive. We understand that in the digital world, strength lies in the ability to adapt, and true value is found in solutions that stand the test of time.

Empowering Your Journey

At JadePuma, we're more than just a service provider; we're your partner in the journey towards ecommerce profitability. Whether you're scaling new heights or navigating challenges, we're with you every step of the way, infusing your journey with the wisdom of jade and the power of the puma. Together, we'll unlock the full potential of your Shopify store, ensuring that it's not just a marketplace, but a destination that reflects the best of your brand.

JadePuma: Turning E-Commerce into Prosperity

Welcome to JadePuma, where every click leads to a world of opportunities, and every store tells the story of their brand and highlights the differiation of their products. Join us, and let's shape the future of e-commerce together.