Hello, I'm Scott Austin, owner of JadePuma.
I've been involved in eCommerce and technology for decades. I've held a wide variety of different roles that have given me a broad view on how to make all sorts of businesses succeed. As such, I'm a jack-of-all-trades that can help your business get to the next level regardless of where your business is at today.
One of my joys outside of work is coaching kids in Roller Derby as a way to give back to the community.
Here are a few milestones from my career.
Here's the first website that I built for a company in 1994. There were less than 20,000 websites at that time. (Now, there are almost 2 billion websites.) Yes, this is what websites looked like in the days of dial-up modems.
In 2005 at MSN Shopping, we expanded our catalog from 40,000 products to 4 million. I led a redesign of the site that goes from a ever-scrolling page to everything fitting above the fold. Engagement improves by 50%.
I led the business team for Games Marketplace. In 4 years, we grew from $80M to $800M in annual sales (in the middle of the Great Recession). Growth was achieved by a combination of new product lines, pricing strategies and marketing promotions.
In 2014, I launched my first store on Shopify for my previous company, Obrary. We made and sold personalized products.
In 2017, I helped Bullets2Bandages, a business we had been working with for over 2 years, move to Shopify Plus. The main reason for the migration was the ease of cart scripts for discounts, promotions and wholesale.
Jade, a stone revered across cultures, embodies the virtues of prosperity, wisdom, and balance. It's a symbol of meticulous craftsmanship and enduring value, qualities we embed in every store. Just as jade artisans shape the stone with precision and care, we sculpt e-commerce experiences that are functional, tells the brand's story, exude professionalism and designed to last. Our approach is holistic, ensuring that every aspect of your online presence resonates with the quality and sophistication that jade represents.
The puma (also known as mountain lion or cougar), a majestic and powerful animal, symbolizes the agility and strength that are pivotal in the ever-evolving digital landscape. In the wild, the puma adapts to its environment with remarkable speed and efficiency, traits that JadePuma adopts in its approach to e-commerce solutions. We navigate the complexities of online retail with the speed and precision of the puma, always staying ahead of the curve, ready to leap into action and seize opportunities for our clients.
In the fusion of jade and puma, we find a harmony that defines our mission. Just as jade stands for enduring quality and puma for dynamic agility, JadePuma offers a service that is both robust and responsive. We understand that in the digital world, strength lies in the ability to adapt, and true value is found in solutions that stand the test of time.
At JadePuma, we're more than just a service provider; we're your partner in the journey towards ecommerce profitability. Whether you're scaling new heights or navigating challenges, we're with you every step of the way, infusing your journey with the wisdom of jade and the power of the puma. Together, we'll unlock the full potential of your Shopify store, ensuring that it's not just a marketplace, but a destination that reflects the best of your brand.
Welcome to JadePuma, where every click leads to a world of opportunities, and every store tells the story of their brand and highlights the differiation of their products. Join us, and let's shape the future of e-commerce together.