- Setting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-search-console-with-your-shopify-store
- Setting up Google Analytics for your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-28-setting-up-google-analytics-in-your-shopify-store
- Setting up Google My Business - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-14-step-1-of-seo-for-your-shopify-store
- Connecting Google Search Console and Google Analytics - https://jadepuma.com/blogs/shopify-tutorials/connecting-google-search-console-and-google-analytics-for-your-shopify-store
- Google Ads - https://www.youtube.com/playlist?list=PL1vNrn711L8TabCKAbtEpmTb8vr8q6mfM
Google Tag Manager - https://www.youtube.com/playlist?list=PL92pEp_0XVLpEse3d2i-zv034Vyi64gmF
Help the Podcast
Hey, Scott Austin here.
Google provides you an amazing number of tools to help you build your ecommerce business. But there are so many of them and understanding how they all interact, it quickly become confusing. And making it even more confusing is that these tools are designed to work with all websites and apps on the internet. So there is a lot of flexibility provided by Google in the way they can work. So understanding which of the options to choose for your Shopify store can require some research.
So in this episode, I'm going to give an explanation of the Google tools commonly used in Shopify stores and how they should be connected. I won't go deep in to each tool as I've done that in the past for many of the tools. For deeper information, I'll have links in the show notes for resources that I've created and resources from others that I leverage to gain a deeper understanding of each of these tools and how they interact.
I'll start by explaining the purpose of the different tools and how you'll use them in your Shopify store.
The business listing give exposure on Google Search in the knowledge panel. And this is a large content block that is 100% dedicated to your business. It shows up on Google search results page. It's on the left of the results on a desktop view and on the mobile phone it shows up below the ads, but above the organic listings. And this knowledge panel will usually get triggered when someone searches for your company name. Another place that Google uses this is what's called the map pack. And the map pack shows businesses in the search results along with a map and it'll be triggered by location based business searches. Additionally, if your business has physical stores, the business listing information will be used on Google Maps.
So that's an overview of the main Google Tools that will be used by Shopify stores. Each one has its own setup process. Here's some best practices to note while creating the accounts.
Once the accounts are set up, they then need to be connected to Shopify and each other. As I said before, Google usually allows multiple ways to things including tool integrations. So here's are the ways that I usually integrate them for a Shopify store.
If you've been running your Shopify store for a while, you are probably using most if not all of the tools already. For you, I recommend just running through the list of tools and connections and verifying that things look good for your store. And add in any missing tools or connections.
If you are building a new store, you'll need to go through this full-list. Now this to-do list to get all of the tools up and running and properly connecting is pretty daunting. There's a lot you need to understand to make the right decisions along the way. If you are listening to this podcast in your car, obviously you can follow along with the steps while driving. But I hope you come back when you are in front of your computer and walk through the steps. I've included a link in the show notes to a written transcript of this episode. That way you can walk through the steps like a check list. By taking each step one at a time, you'll be able to make solid progress. And mastering each step will make the next one easier for you.
Best of luck.
Thanks for listening.