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Sercal

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Video Walkthrough of the Site

Transcript of the walk-through video
Hey, Scott Austin, here in this video, I want to show you a new store build that we did in Shopify. And the fun thing that you see on the screen here is this is the website that we were replacing. So this website was built on a homebrew system probably around 2002. And here 2023, 21 years later, it was time to upgrade it to a more robust platform, Shopify. So here's the store we ended up with and what they're selling is they have products that are, you know, manufactured in Mexico. They import them into the United States and then they sell them wholesale to gift shops and other stores that are going to resell them. So they have a lot of products that, you know, catalogs large lots of inventory and some B2B rules that we needed to automate. So this just drop into a category of Baja hoodies. Here we have all sorts of categories that, you know, people can browse by. They can also search for this catalog so large they might want to do a search. And if we look into a product, we've got some product photography. That's what actually is one product photo, although we do have photos for the different colors, which is nice. And then we did some descriptions and we did this using a AI to take the really short one sentence product descriptions that were on the old platform and the beat them out and make them a little bit more robust so that there's more information about the products there. And if you add a product to the card, it's just, you know, order a couple of them, add it to the car, go into our car, you'll see that we have an order minimum because it is a B2B store of a $100. So we're tracking that as we go because the minimum is not met yet. We can't check out. So we can go back and look at other products. Let's just look at some leather bags. You, you know, visually see what we're looking at. And the nice thing here is because it's B2B, a lot of the customers know the products from retailers coming back and doing real retail orders. So we do is we have this grid view that we're on right now, which is your normal view of a collection page. And we can toggle to the list view in here. In the list view, I can take a product and say, Well, I want two of those and two of those and two of those three of these. And then with one add of the cart button, it'll add those all to the cart. And now I could see that I've exceeded my order threshold of $100 and now I can checkout. So it's a pretty simple yet functional for their business model website that gets their whole product catalog exposed and allows people to place orders much more easily than they could in the old platform. Thanks for watching.

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