Structured data gets products found. Agents also need answers: shipping, returns, sizing, care. Shopify's free Knowledge Base app turns a store's policies and FAQs into answers AI agents can read, and it logs every question they couldn't answer. Episode 183 walks through the setup and how to use that log as a content to-do list for each client.
Questions about rolling this out for your clients? Get 30 minutes with Scott Austin. Scott has worked in e-commerce since 2004, including MSN Shopping and Xbox Games Marketplace, builds Shopify stores and apps at JadePuma, and hosts the Shopify Solutions Podcast. Pick a time below.
