Hey, everyone. Scott Austin here. In this episode, I want to walk through some websites that I have no relationship with. I'm just going to do some searches on the internet and show you the results, and

we'll just talk about them.

So as I record this, it's the 1st of February. So it's right in the middle of the Valentine's shopping season.

So what I did is I just picked a random tale query, a Valentine's gift for wife of 30 years.

So it was specific to Valentine's, were specific on who the audience is. You are the recipient of the gift. You know why? And then also very specific of 30 years. So this is a very tail query, and I would not imagine a lot of people search for this exact phrase.

That said, I do believe that people and you can see this in, you know, the search results,

Google pose. There are lots of people doing lots of tail queries, and you add all those up the long tail. It ends up being a lot of search volume.

But search isn't the only way that people find things.

So I decided here to do a Google search, a Google Shopping search, and a Google Gemini search. I think in the past on this podcast, I've shown you,

OpenAI or ChatGPT searches for products and they actually bring products right in to their search results.

Because Shopify and OpenAI are actually exchanging data on the back end,

just like Shopify exchanges data with Google Merchant, which is powering these ads.

It's showing on the screen right now.

And by the way, for those of you who listen to this in the audio version, there is going to be an accompanying video where if you prefer to watch along, you can do that and that'll be shown in the show notes.

So

same query. Valentine's gift for wife of 30 years that I did in Google search, Google shopping search and then Google Gemini.

And I'll show you what those results look like. And then I'll show you some websites that ranked on those three different channels for that query. And then we'll talk about, you know, the experience, the shopping experience that we see on those websites. So let's start off with on, you know, Google search, the search for Valentine's gifts for wife of 30 years.

You know, Google decided incorrectly so that this is a,

shopping query. So it actually shows sponsored products, which comes from,

Google Shopping.

And then below that, it's got sponsored results and then below that there's, you know, AI overview and then, you know, the organic results. And the amazing thing is on that, amazing because it is such a tail query.

But I would say that all of the results are correctly focusing on the fact that wife is usually a woman, right?

And so it's very, you know, feminine products being shown. Some of them are showing Valentine's products. Others are showing anniversary because it does say wife of 30 years.

you know, nobody gets the combination of all that because it is such a tail query.

for example, the first organic result from Amazon is

Romantic Valentine's gift for wife.

And then, you know, there'll be other ones. You know, what should I buy my wife 38 years for Valentine's Day. Spoil her this Valentine's. So they're very Valentine's focused, and then other times, they'll be focused on the, you know, 30 year anniversary side of things.

But in this Google search, the Valentine results are pinging a lot more than the anniversary, because I did put the keyword Valentine's in. So, you know, it's it's a pretty good job there. But nothing is that applicable to the full query. Valentine's wife in 30 years.

I look at the Google shopping results, pretty similar experience.

Where a lot of it is, you know, it's definitely focus on the wife's side of things. Some of it is Valentine's, some of it is anniversaries. The other is just wife.

And, you know, it's amazing to me, the, the lack of depth in, in so many of these results, you know, the stereotypical, you know, things you would expect,

to be promoting for Valentine, you know, a lot of jewelry, for example.

Now, more on the product search. There's some watches showing up kind of things, a little diversity in the types of price, a lot of handbags,

but not a lot of breadth. Right.

Now let's look at Google Gemini. So Google's AI in the first query I gave it was give me some gift ideas for Valentine's 2026 for wife of 30 years.

And I gave it even more context. She doesn't like the traditional flowers, candy, or jewelry.

And I think that what we're seeing in the world of AI is more,

in-depth queries being done because I actually does a really good job with including all the information you give it into, what it gives you back, right where what happens on the Google search side of things.

It's a lot of it's driven by

shopping ads and the AdWords ads.

So it's really not

keying off of the information. I give it as much as just finding random keywords and what I put in there. It's not trying to optimize for my exact scenario where, you know, I look at the result that Gemini gave me for that, you know, input that I just, you know, read to you a moment ago.

And there's a few paragraphs of information where it talks about, hey, you could do this type of thing and it talks about experiences and memory gifts first, which is kind of cool, right? And instead of mental and legacy gifts,

and then the practical luxury gifts,

and future facing gifts. So it bucket ties it and it puts it in a lot of context and does a really good job of that.

I think AI is really powerful. I think AI is really good

at summarizing information on the internet. So when you ask a question like, hey, I'm looking at, you know, doing X, Y and Z, what are my options? It actually it's more conversational than just here's this product or here's this service or here's, you know, this solution, it gives you more information and then you can ask and another question.

So I ask another question after giving all that information, I said, because a lot of it was also about experiences. And then I said suggest some products. And it did that. It was more specific. But you know, here in Gemini, I'm not getting product listings as quickly as OpenAI offers them up. So then I had to say, all right, provide links to these products that only show me brands that are on Shopify.

Just because I wanted to stay focused on Shopify stores. So and then it gave me links to these different products.

And, you know, I think it did a really nice job right now.

Are these perfect? You know, do they say, you know, 30 years married? No, they don't. But, actually a couple of them do.

But, you know, it's taking more of that context and thinking about it a little bit more.

And it also, you know, didn't give me jewelry because I told it not to. It didn't give me flowers, it didn't give me candy. And that kind of stuff. So,

I was doing a really good job, you know, when compared to

Google search results,

the array results, I think were much better. But I also, in fairness, I did give a little more context to AI because I knew it would take that into account.

So then I ended up with six websites that we're going to walk through, and I'm just going to, you know, show you each website and every single one of on Land or on a product page, which is what I asked. I asked the AI for products, and in the Google search and Google Shopping, it ended up being product, you know, links that that I went to that were Shopify stores like in the Google search results.

Right. There was a lot in the organic search about, you know, list, right? Whether that list was from a media company or a marketplace. And I didn't click on those.

So it's not like it was only products, but I'm just going to show you products that ended up being in the top results for these different starting of my shopping experiences,

through Google.

So what I'm going to do is I'm just going to walk through these six brands in six product pages.

I think what I'm going to do is I'm first going to go through them, you know, horizontally one at a time about one thing, right? So the first thing I'm going to talk about on all six of them and the first product is Lola Blanket.

So the first brand is Lola Blankets. The product is it's just called rose water which is

the color. So what I'm looking at is a blanket

and the product title. Well I'm getting too deep into the product stuff already. I apologize for that. So the first thing that I want to look at is just the context that this brand has on the fact that it's Valentine's Day, right?

So by the way, none of these products rank, you know, or have, you know, Valentine's in the listing.

So we're going to look at that and we're going to look at, well, what else do they say about Valentine's in case I want to see what their Valentine's marketing is. Right.

So the first thing I'm going to look at is the structured data on this page.

So I have a tool called SEO markup.

That

is a Chrome plugin. And I'm just going to put in,

the word Valentine's to see if it shows up in the structured data.

And it does not for, for this product. So this product has nothing about its data that says Valentine's.

Now, if I look at their header, there's also no promotion.

Valentine's up here.

this brand is just blankets.

Oh. It's also got, like, candles and stuff like that. They seem to be like, you know, it would be a good Valentine's result, but for whatever reason, they're not marketing Valentine's,

in their header now. Now, I'm just curious. I want to go to their home page and see if there's anything on the homepage about Valentine's.

And there is not.

And I actually think these guys are

really good Valentine's gift because they're these warm, fuzzy blankets.

So, you know, to me, when I come here and I see that I'm like, well, you know, are they sleeping? What are these guys, you know, alive? Are they active? Are they merchandizing? I would, you know, not every brand should be promoting Valentine's, but I think this branch.

Right. And probably every brand here should be because they are, you know, popping in results. All right, so the second result is,

Arctic Angel

the product is

a,

necklace.

And once again, let's, search the structured data,

for the word valentine.

And it does not

have any results for the word valentine.

So there's nothing in the data on this page that says Valentine's. Know. Just

going back to the

how tail queries aren't,

getting 100% accurate results. Now, I do expect that to change in the future. Right? Is you hear me

talking about this?

I'm saying, oh, I'm going to my structured data tool

and I'm looking at this product, structured data. You explain a little bit of what structured data is, right. And Shopify

you know they're generating the HTML right that shows up on your website. But in that HTML there's also structured data, which is what Google and other bots read. So they're actually scraping the front end of the website as much as they are scraping the structured data, which is on that page, but we don't see it,

because it's in the back end of that page.

Right. So there's tools where I can just open it up and look at that structured data. I do think as our data gets more structured,

one of those best practices that lots of brands are starting to do for SEO and for, I imagine, you know, a piece of structured data like a meta field that said appropriate holidays.

And in it was Valentine's, Mother's Day and whatever other holidays are appropriate for this necklace, which is designed to be a gift for a wife,

you know, so they were also through anniversary and, and things like that.

Once that product has that structured data in it, then these engines Google search, Google Shopping and Gemini and all the other search and AI engines out there are going gonna be able to use that data and have more accurate results going back or just talking about where like

a lot of these results are just, you know, not 100% accurate.

They're accurate but not specific, if that makes sense.

They are, you know, good anniversary gifts for a, you know, wife, but they don't they're not perfectly applicable for a wife of 30 years. You know, if the wife of 30 years, the woman's at least 50 years old. So then you, you know, you can look for gifts for older women and things like that.

So

as that, you know, as our products get more structured data in them, I think we're going to see more and more specific results for your exact query. Right. And that's why and total aside, here at JB humor, you know, our most recent app is called Data Fi. And we're helping stores in that app,

create their structured data for their products, to enrich their listings, to be more competitive in these spaces.

And I'll include a link to Data fi,

in the show notes.

I'll probably do a full

podcast episode on it here in the next month or two, because we're really happy with how it's helping us with our brands that we're working with, and people are starting to download a lot. And right now it's kind of in beta, which is why I'm not going to do a full episode about it yet, but it is free right now if anyone wants to try it out.

So now for my shameless plug. They're,

the third one to look at. It's funny. It's it's the exact same necklace,

as the second one, but from another brand.

Now, in this one, you know, let's go back to the other one. Once again. There's nothing in the header about Valentine's. So you know this brand Arctic Angel, which is, you know, selling gifts.

What they do on the homepage is they've got a banner.

Our Earlybird Valentine's Day sale is here, so that's good. They've also got a Valentine's Day gift link. In the header, but I mean, not in the header, but on the homepage. But as we just did, right? We didn't come into this store through the homepage. We came in through a product page, which is why I really like, you know, having, you know, a skinny banner announcement bar, whatever you want to call it that says, hey, check out our Valentine's Day specials or deals or offers or a gift guide.

And what I like to do is include that in the main nav. Also, for that time frame of that shopping season. So that third brand is Prime Choice. Same necklace as the second brand. Now this one in the header says last day for Valentine's Day. Delivery of free shipping is February 2nd. So that's really good.

They're creating a sense of urgency.

And, you know, they're being very specific about it. That said, there's no other,

Valentine's. So in their navigation, they have an evergreen Valentine's under occasion.

But I would actually raise that to the top level, and I would actually change the color of that to, you know, draw people's eyes to it. Now, let's look at the structured data on this product and see if the word, valentine exists.

And it does not,

like I said, I don't think any of them do by the time we're done with this. So the fourth brand is pure bliss. The product is pure bliss. Luxury towel warmer.

In the header, there is no Valentine's promotion,

of any sort. If I go to their home page, there is no Valentine's promotion.

Now, what these guys are doing is it's heat therapy and heated blankets and towel warmers and air purifiers are maybe not,

most likely to be Valentine's gifts. I could see these people not promoting Valentine's as much, you know, like the jewelry people. To me, it's a no brainer. They should be.

Let's look at the structured data on this one and see what we can find.

And no Valentine. Oh, nope. This one has Valentine's. Wow. Here we go. So, headline Valentine gift. Review board. Oh, so the reviews had the word Valentine's gift in it. That is so cool. So someone left a review about this saying that, you know, they purchased it as a Valentine's gift, and that structured data popped it in, which is probably why this is one of the ones from I probably why I picked up a towel warmer as a Valentine's gift.

That's just amazing, right? The fact that your reviews can help you with tail queries.

Absolutely love that. We found that,

the next one buried by, this is Barrabi. I'm not sure how they say that this is a cotton weighted blanket.

They do have in their main nav Valentine's day sale, highlighted in a different color so it pops.

They also have a take a quiz for their Valentine's Day sale. Up to 30% off, and a third one Valentine's Day sale up to 30% off.

So

I would actually say they're a little over merchandizing Valentine's with three different rows in their header,

with three different Valentine's things, but at least they're totally on the Valentine's. Now let's look at our structured data on this one.

And we've got nothing.

And then we're going to go to our last of our six products. And this is master and Dynamic is the brand. The,

product is the N.W. 75, one of the worst product titles I've ever seen, which is an active noise canceling wireless headphones. Is their $600

headphones.

Nothing. And it looks like they're just electronics.

Yeah, or just high end headphones. So not surprised that they're not merchandizing Valentine's in their header or in their home page.

Let's see if in the structured data, Valentine's popped at all.

And no results.

So only one of the six products, in their structured data, the word Valentine's,

which, you know, goes to show that, you know, in this world of long tail queries, there's a lot of opportunity to be more successful and stand out by having that structured data.

Another shameless plug. Go get that data fi tool and, and start using it.

And, you know, creating that structured data because it's going to help you be found as we get more and more specific about our queries.

All right. Let's go back through all six of these again. And all I'm going to do.

You know, I've done two episodes in the past couple weeks. And there's a third one coming,

about EDA, right.

So I just want to look at the top level. Ada compliance score for the product page that I'm on. For each of these,

we find it's really easy with the app that I'm using, which,

couple of the people that I've interviewed recommend called waive. It's another,

Chrome plug in.

We have found it's pretty easy.

I just said really easy. I'm going to qualify that a little bit. It's pretty easy to get a score over 9.0. We can we can every time get our errors down to zero. And our contrast errors down to zero. And right now with our brands, we're actually working on the alerts, not the errors,

because

squash squashing errors pretty quickly.

And that does sometimes take us. You know, someone with web development skills who can crack open the code and fix things. But,

the point being, the goals here in my mind for these brands is to at least be

over a nine out of ten through the waive, scorecard that it gives you and have zero errors and zero,

contrast errors.

You want to look at Lola blankets.

And their score is a 8.5 out of ten. They have zero errors and two contrast errors. So that's pretty good.

Contrast errors are kind of a tough one for brands that have soft branding. You know, and by soft branding I mean with their colors, like this brand does, because the softer your color is, the harder it is to get good contrast.

So not surprised that they have, you know, two,

contrast errors.

The next one, Arctic Angel, we're going to look at their wave score. They have seven errors and four contrast errors with a score of 7.5.

So they obviously need to be doing some work. There.

And some of their errors are missing alternative text. And the labels.

Let's look at the next brand, which is the other necklace from Prime Choice.

Their score is 7.4 out of ten, five errors, seven contrast errors.

So that stuff, they definitely need to be working on.

So you can see here, you know, the ones that are working on

their compliance and the ones that are not right.

it's pretty. If you have five errors and seven Congress errors. They haven't thought about Ada compliance yet.

If I look at pure enrichment is another soft brand,

from a color standpoint. So we'll see what happens with their contrast.

They've got four errors and 68 contrast errors. Not surprising at all because because they're brand right. And it's one of those tough things where

you know, they've got this nice soft gray for their text. But there's the soft gray. They're going to be soft or gray for the price.

On a white background

does not

have the same contrast

that you would have with black text, you know.

So it's one of those trade offs you have to make optimize for the brand. Or do you optimize for readability? And yeah, it's a hard decision for lots of brands to make.

So now we're going to look at their B,

another one with soft colors. So we'll see. What happens with their,

their contrast. They've got 56 errors, 63 contrast errors a score of 2.8 out of ten.

They definitely need some work there.

And then master and dynamic.

24 errors. Six contrast errors. If I remember correctly, only two of them were above or close to the 9.0.

this is fairly common. Right.

You know, we're looking at smaller brands, we're looking at just Shopify stores. And the ones that I was picking out,

it's hard as a small brand to focus

on that 88,

compliance.

What we've done here at Puma is we actually just incorporated it into everything we do now. Every time we touch a website, we just, you know, click that button on the Chrome browser tool that we've added and just check the score. And we always, you know, clear out all the errors. And then we also are working on alerts

to keep that score as high as we can.

We're also documenting that for our clients so they can use that if they need to in the future if they have to deal with litigation.

that's the horizontal things I want to go through with each of these stores of comparing apples to apples across all six.

Now, what I want to do is I just want to go in

and give a top level summary of what I think about just these product pages.

Now I'm no longer thinking about, hey, you know, the keyword search was Valentine's and 30 year wife and that kind of. So

I just want to look at it and ask myself, you know, what do I think about their presentation? What feedback would I give them?

And then you can listen to that and think about your product pages.

When we're doing that.

So here in Lola Blankets.

Remember I said before the product name was Rose water and that's actually the color,

I think is what's driven

by this, this

page.

You know, you've got nice photography,

you know, a couple of different views of lifestyle image. Oh, they've got a really nice one of a person holding the blanket up in front. And so all you see is their feet and their hands, and you can tell their hands are outstretched. So you can basically this is a big blanket, right?

That's what it's a fabulous way of doing that I like that.

So you got some, you know, different types of photography, nice photography that they're doing.

And

this product comes in lots of different colors, lots of them. And they're showing swatches for all these different colors. But here's the thing. It's like they've got the first thing is Lola X Aviator Nation.

And it's like a heading around these swatches. And then there's

Lola originals

and then there's collaborations. And I have no idea what I'm going to guess. None. I'm thinking about it. Aviator nation is something. It's a brand of something that they're working with I think. Right.

So let's click on the first. And by the way, there's lots of these are unavailable.

It's amazing how many are not in stock.

I'm going to click on one of these Aviator Nation ones. It actually takes you to a separate product. So swatches are leading you to different products.

Yeah. The product title is is Red white. Both the the product titles are horrible from an SEO standpoint.

I don't understand what that Aviator Nation thing means.

Now there's a bolt on it. Maybe Aviator Nation is some brand. This lightning bolt, I don't know,

and maybe their audience does. So my ignorance might not be the most important thing to think about here.

it's just confusing because then they've got originals and collaborations and, like, if I'm buying a blanket and I don't know these brands, do I really care what the brand is or the collaborations with, or do I care about what the pattern is?

The color is, the design is. And you know, I don't know the answer to that. I think, you know, for me, it would be more about, you know, what are your patterns and designs? You know, if I was them, I would show the ones that solid colors in one area and patterns or designs in another area, not break it up like collaborations and originals and stuff like that.

So I think, you know, what I'm leading up to is I think that the way they bucket ties these things is very me focused. Me being Lola blankets brand, it is not you focus you being the customer.

Because they expect, you know, their customers to understand their relation. You know Lola's

relationships and business deals with people.

So now, you know, we start back at the top.

We got the rose water title. I told you I didn't like it. They have 26,082 reviews. That is unreal. And they show a perfect five store score. Now I click on reviews.

It takes me down

and

I just can't believe how many reviews they have. It's fabulous.

And there's 25.4 thousand fives and they're showing fours, threes, Jews and ones.

They have 40 twos and 41. So if you average that out, that probably ends up being of

five star review.

And now what I'm looking at here is just.

People are leaving photos. Oh. It's nice. This is really nice.

fabulous number of reviews. That is just great social proof, right. That speaks for itself quite a bit.

Below that, they show the price at $425. They also show free shipping on orders at are $250. Plus, I think they're missing out there. Right. So this product here is $425. That means I get free shipping. Don't tell me I get free shipping on all orders over $200. Plus, tell me this product is already over $200. Therefore, you get free shipping, right?

no need to make people think

The more you make them think, the less

going to.

And then there's a size and this is called the lower XL 80 by 90in. Now they also have a large which is out of stock. They have a meeting which is out of stock.

The only one that's in stock is the Lola XL.

But why do they call the XL the Lola?

All the other ones are large, medium, baby and travel not. They don't put the brand in there. So just

adding little things like that just increase

the confusion. Right. Why is this one Lola XL right. I have to think like, why is this one different kind of stuff?

Or are we talking about the color swatches?

How I do not like it at all.

Now they've got a little complete your set product merchandizing. I'm looking at the rose water blanket.

So they're promoting the rose water pillow, which I can add for $68. So if I click the add button, that adds it to my cart,

know, it doesn't add it to my, so I click the add button.

So know this is some after they're using to do this, I'm pretty sure it.

I have to now make a choice of square or lumbar.

And when I choose that it doesn't give me a different product photo.

And then I can change the quantity. So that's nice. And then I have to add to cart.

when I hit the add button it doesn't add it.

The add button gives me the opportunity to add it. So it's a little confusing to me, right?

If I was doing this quickly, I'd click the add button. I'm like, oh, I've added it because this little thing popped out, which I thought was the cart. It is not the cart, it's the add to cart

flyout. And then when I click Add to Cart, then I get the cart fly out.

So it's not intuitive that it's a two step process. And if you're not looking at it quickly, I could easily see myself hitting the add button on the product page, thinking I had added it in the pop out because I thought that was the cart, and then going back to the product page, but just clicking on it and then not having added it so that that experience can be refined a little bit

there.

Add to cart button is by default this I'm going to guess around a three, three, three black.

So like, you know, soft black.

I like the add to cart button to literally be the brightest thing on the page and not a brand color. Usually I pick a red that goes with the brand and. But I make that red, you know, I saturated a little bit more, make it a little bit brighter than you would naturally do if you're trying to match the rest of the colors of the brand.

Because what I want to do when I'm doing that is I want the add to cart button to be dropped dead obvious. On this page here I'm going to on desktop right now I have to scroll because all these products watches and the upsells and I think we're talking about

I have to scroll 2 or 3 times with my, my mouse wheel before I see the add to cart button, and by making it brighter, I'm going to see it more if that's what I'm looking for right now.

If I was to look at this on mobile. So I'm just going to change my browser to a mobile to you here.

Let's see how far I have to scroll on mobile. Now.

Yeah, it's

bunch of scrolling

you know, making it

color pop more is going to be easier for people to find it because it's in the middle of the page

now below that

which I just have to say, I think this is stupid and shop does this to you automatically, right?

You can't control this in your theme. Right? So this is for interest free installments or from 3836 per month with shop pay.

I do not like the fact that this is pushed into your product page by Shopify.

What we actually do for a lot of our stores now, there's there's times I like this to show here, and there are times I do not like it to show.

And actually for this product, I might actually say it's a good thing to show it. Right? Because at $425, people might be considering the installment plan because it's not the cheapest product,

or a gift,

get.

So maybe it's appropriate here,

I just don't like the way that Shopify doesn't give you control unless you go into code.

do that.

Now, the next thing we have is a couple of product pages.

They're obviously not using our fabulous bachelor,

But I like the fact that they've got their own product badges that they've made, and they go together really well. They've done a nice job. Branding of those, with the exception of the text size is different in them.

But one of them is free shipping on orders over 200 plus. Once again, they're using Bad Zilla.

Got them promoting my brands today. I apologize for that.

If they were using our app, though, it has a conditional logic that says if this product is over $200, then show it. You have free shipping.

Badge. They've got an easy return.

So that's nice. And then machine washable. So a construction that's good. They've got a little accordions,

underneath the product for description, details and sizing material and care and shipping.

I like those. I don't like the fact that they're under the product form. Right.

almost looks like, well, there's a bunch of themes that are doing what they're doing here.

So they've got three quarter width for the images and about a quarter with maybe two thirds, one third, three quarters. What do you want, 25%?

in other words, a product form is on a narrow part of

the

division between the photos and the product form.

And these accordions are underneath that product form. So it's only taking a quarter of the page when I scroll down on desktop.

This will not be a problem on mobile. Of course this is all stacked,

but on desktop one fourth of the page has content and it's over to the right, and the other three fourths is completely blank.

And a lot of themes do this by default. And what I do is we actually

break this content out into another section.

It's probably in the product section. We should break it out into another section or the core and make it full width underneath both of the photos and the product form.

they're also showing the share icons, which I think have been a complete and utter waste on the internet since 2009. They were great in 2008. People actually use them.

No one does anymore.

Then they got a featured quote, which I love.

Softest blankets ever. Can't stop loving and sharing with others.

With a name.

I'm surprised that's the best review they have. Or, you know, whatever reason they pick for that, I probably would have picked something a little bit different, but whatever.

I listen to it, which I like.

They've got you may also like I'm not a fan of that merchandizing at all.

Because here,

the you may also like they've got sky blue creamy cloud and huckleberry harvest. Those are different colors of the same product. Come on, those colors are up in the product swatches. I don't need that down here. And they've got the rosewater pillow.

And if I click on that it takes me to that product page. Where up here I've got the rosewater pillow that I can add to the cart from there. So they're already doing fabulous cross merchandizing and bundling type scenarios in the product for them. There is no need to repeat that in a link that takes me to another page in the you may also like section.

There's not a lot of stores that I build that I keep that you may also like, which most themes have by default. I wouldn't be surprised if Shopify requires it.

we don't use it much.

I'm not a fan of it.

And the reason for that to be clear, right, is

if you've done a good job building out your shopping experience,

you should have confidence that they're on the right page.

Now, in this case, we went straight to a product page

from an internet search. So you could argue against me on that. And that's a valid point, right? But they're also doing a really good job

doing that cross merchandizing up higher on the page

where I can see all of the colors, there's like 40 of them up there

instead of just the three they're showing me.

And I can see the matching pillow and all that kind of stuff.

Now below that, they've got the reviews, which we already talked about.

then they've got their footer,

their header has a subtle color difference between, you know, the background color of the header and the background color of the page, which is nice because it gives a little separation.

The footer doesn't. So the footer, you know, actually it takes a second to realize when the product page ended and when the footer starts because it lacks the volume in a horizontal line. So if I was in, I would do a little bit of separation there. And then they've got a, you know, in their footer, they've got a little, logo, which is almost impossible to see because of the lack of contrast.

They've also got. Copyright 2026 Lola Blankets twice on the page.

there's a little bit of detail work that they can do there.

But overall write really nice page, right? Laying out the options for all the colors.

Really good product photography, good cross merchandizing with the related pillow, you know, consistency content. It's it's all there.

You know, I could always go check on other things to improve, but you know, overall really good really good job in that 26 hours reviews speaks for itself.

Yeah that's a wonderful data point.

All right. Let's move on to Arctic Angel.

going back to Lola for a second, you get a feel for Lola that it's a professional brand.

People have thought about it, right? It got brand colors. There's consistency. The second I go to Arctic Angel, I do not get that feel.

Their logo has a lot of gradients in it and a couple of effects.

They've got shadows and highlights or of reasons. Right.

And it just confuses it a little bit.

And, you know, as I look through the rest of the page really quickly, I just get a feel. It's not as polished,

as the branding of,

the Lola

brand.

But let's look at their product page. So

they have a, the product title, a special gift for wife.

I can't live without you. Gold heart necklace.

It's normally $119. Today it's 59.95. There's no explanation of why it's so much cheaper. I'm not a fan of brands.

That just, you know,

that's more than 50% off, right? What is it is 50% off.

Why why are you showing this full price twice as high as your actual price?

And don't call out a sale or anything. It's just it feels cheesy to me, right? And it probably feels cheesy to me because it probably is cheesy.

Now, it may not be. I could be wrong in that, but it just doesn't give me a good

feel for this brand. I do not like when I see things like that because I'm like, oh, you're just kind of scammy.

may not be true, but

the feel I get from it,

they talk about shipping calculator at checkout. I don't see a reason to put that right next to the price.

And then there's a link on it that takes you to that shipping policy

and not a shipping calculator.

You know, I've just come to this page. Don't send me to a policy page right there.

They've got the shop pay

promo that, like I said, you can't control easily.

Now, this

product price of $60,

I wouldn't promote that there.

But I also I would look at the data for each specific store.

So if you are getting people that are using shop pay and especially shop pay installments, you know, you might want to promote it on the product page. Now,

I fully believe most brands should have shop pay installments available and you should show it in the checkout. But there's also times, you know, when I'm working with brands, we, if you turn shop page on and off, we don't want to use it for a number of different reasons.

a real example is like a wholesale store. Other ones are, you know, we just don't need to do this. You know, our products aren't that expensive. And our audience, you know, isn't, you know, that cost conscious on these things.

But if you have shop on, you should be making conscious decisions of where and when you promote it.

Right? You should have it in the checkout.

But maybe, you know, you don't show it on

product pages,

or you don't show it on the cart pages and those kind of things.

product has 106 reviews.

reviews are clickable. It's.

Oh.

That was weird. It looked like it did a page refresh when I clicked on reviews.

There's no need for that. Should you take me down to the bottom? But at their refresh,

they're using looks for their reviews.

And I'm just looking here

and they get a lot of nice reviews, and, and people are putting a lot of information down.

You know, you're typing some stuff out, they're showing photos. So that's nice.

interestingly enough, this product is I'm looking at it right.

Well, we'll get into that as we start talking about the product options. So the next thing is the product options.

It says

select necklace.

And then the options are 14 k.

So 14 karat white gold finish and then 18 karat yellow gold finish.

So I'm not selecting a necklace. All right. This is misnomer. And this is you know I get really picky about these things because

people get so distracted. Right. You got to spoon feed them everything because they're too busy to like, read everything and understand it. The choice they're making here is color

or,

carat. And it could be carrot and color because it's 14 K white

and 18 K yellow.

So what it should say for the product option instead of select necklace, it should say gold finish

the buttons right now say the word gold finish. And they both say gold finish right. So they're not choosing gold finish. They're choosing the carat and color. So it should say

gold finish. And then 14 quite an 18 K gold.

And then they also have

select gift box.

They've got a two tone two gift box. And I'm

mahogany style luxury box with LED.

when I click on the product options

they actually have photos that match the choices I'm making. Which is nice.

But

they don't show the

photo for the mahogany style luxury box with LED.

They actually have a nice photo that shows the boxes. It's crazy. The box actually has a little LED light now, so I guess when you open it a light goes on,

you know, it's one of those little geeky things. It's kind of cool, right? Like, oh, look, the the Nexus is all lit up when you open the box kind of thing.

But the two tone box, so like, I don't know what that looks like. And I'm looking farther down.

doesn't show me that, it's just a cardboard box.

Yeah. So I wouldn't even call it, like, a two tone box. I would just say, you know, luxury box. Yes or no or something like that.

Because they're really not explaining what that two tone is, and it's basically the standard option.

Right. Do you want the deluxe or the standard kind of thing?

Get a quantity box and add to cart button. That's green with a really bad contrasted shopping cart in it?

They've got four,

badges underneath,

handcrafted in the USA, fast shipping, 2 to 5 business days.

You'll love it. Guaranteed 150,000 plus gifts delivered.

Those are bad.

They're nice and consistent. They've got, you know, good, consistent branding in those,

they've got a little thing. Surprise. Your wife of the unique gift she'll treasure forever. A nice little merchandizing.

They got a description. Now,

in this product form, it's got the

product form side of it is, you know, 25 to 33%, one fourth to one third to

with

the other,

fourth to two thirds is all the product photo.

And that got that scrolling thing that a lot of these themes do where you scroll down all of the photos. And I'm not a fan of that much. Right.

the photos, you know, I like the photos to just

in the top reflect the product choices that people are making.

And then, you know, have a little carousel. And, you know, there are apps that do this and some themes that do it,

you know, so if you pick the 14 karat white gold mahogany style luxury box with 2 or 3 photos, you just see those 2 or 3 photos in the strip underneath.

You can choose them if you want to go through them. I don't like this. This list of scrolling photos, when they don't apply to the choices that I've made in the product.

If there's things you want to talk about,

you know, in photos,

then you can, you know, put those in like infographics down below,

They do not have to be in the photo carousel.

And so you've got a long, you know, text description. They've actually got a little infographic there. It's kind of nice too, on dimensions and stuff like that.

They've got that, you know, expanding, you know, content thing. I talked about

same feedback is on the other store. I put that all underneath all of this and have it be full width.

Because, you know, this page scrolls way longer because it's doing, you know, this all in one quarter of the width,

not across full width.

And then they've got the email. So like, I don't have to tell you how much I hate that.

and that's it for this one. Now,

what I haven't seen yet, right, is and we're probably not going to see it because stores aren't doing this kind of stuff yet.

But what I haven't seen yet

is video reviews,

You hear me talk all the time about how much I love video because I do love video.

And I would expect to see at some point here someone, you know, some store owners say, hey, here's my product and let me explain why it's great for you, blah blah blah, or

a customer testimonial.

Hey, I bought this and here's why I love it.

You know, both of these, you know, pages we've looked at so far do good photography. They do good copy.

they're okay with infographics. I'm a big fan of infographics.

And none of them have done video yet, so we'll see if that changes over time.

So let's move on to our next brand. Prime choice. Once again, I get the feel it's a cheap brand.

I may be wrong in that, but just the feeling I get,

colors

don't look as.

Put together. Thought out to me.

Their colors are black and red,

and highly white. But there's also some green thrown in.

They've got some little emoji things going on that aren't really emojis or kind of product badges, but emoji looking,

I

prefer, you know, traditional product badges.

Now let's talk about this product. It's in demand 65

plus bought in the last 24 hours.

Once again I do not like that merchandizing. Now if it's true

that's great for the

store right.

That said, I don't believe it's true

and I could be totally wrong in that, but every time I see that, I feel like it's lying.

And, you know, it's

is it trying to cause a sense of urgency here

or is it trying to show popularity? I mean, if better ways to show social proof than that kind of,

you know, sketchy thing

what's bad, right?

65

plus bought in the last 24 hours.

There's no reason they can't tell me it was 68. Right. And then a minute from now someone buys when I see it go to 69.

if the content looked a little more dynamic, I might

believe it. More that 65 plus makes you think, like, it's kind of, you know, if I came back tomorrow, would it still say the same thing?

that does have

2169 reviews. That's nice. The reviews are not clickable up there in the product form. That is not

good.

I go down to their reviews.

The reviews widget is way too close to the content above it. It's literally there's no margin or padding between it.

So that's not,

implemented. Well, it looks to me like it's judge me off the top of my head.

Now, 4.98 out of five with 592 reviews

up top, it's a 2169 reviews

down below. It says 592 reviews. So I do not trust this brand

at all.

And if I look at the photos,

these are not for the product that I'm looking at.

yeah, they're review stuff is all messed up, right? They're pulling in products that aren't applicable for this one.

Some of them are. Some of them aren't.

And the counts are off.

No trust at all.

Now

the next thing I see is so it's on sale normally $140. Now 95.

And I get to choose my set silver necklace and luxury gift box,

or gold necklace and luxury gift box. So in other words, they both come with a luxury gift box.

I'm not choosing my set, I'm choosing my color. Once again.

so this should say choose your color or choose your vintage silver gold. Keep it simple. Let people understand the choices they're making.

If you love the luxury gift box, which I chose before it, it's the same one from the other products, right?

I chose well. It's kind of cool.

It's got this little LED light. Talk about that. Have an infographic about it. I have a video about it,

have an animated GIF about it, but don't put it in the product choices when both have the exact same luxury gift box and and choices

there add to cart button is a green with a funky,

effect. When I hover that I don't like it, it's taking the drop shadow and putting a white line over the drop shadow.

It's kind of weird. Now they do something here, which is kind of cool

So today's February 1st and it says if I order it today, the order will be ready February 5th to seventh, and the order will start to be shipped then. And then it'll be delivered by February 9th to 11th. That's my estimated arrival date.

So that's a really nice little element there.

Because if I'm ordering this for Valentine's Day, I want to make sure I get it in time for Valentine's Day.

And they're giving me confidence there. Now, I do wonder why it takes them 4 to 6 days to fulfill an order if I place it today. But, you know, that's that's another thing.

And then,

they got some little, you know, I told you before about their,

product badges proudly American shipping is on us satisfaction guarantee.

proudly American. Well, is that the company or the product? So it's unclear to me. Is it made in America or is it an American company? Both those are valid points, but I don't know which one it is.

Next thing, shipping is on us

and it's us. You know, capital letters us with an exclamation point right after us is probably American. So I'm thinking USA, not us. Right.

And now I have to think shipping is on us. Oh, shipping is on them, therefore it's free. Why don't they just say it's free shipping? All right. And the last one, satisfaction guarantee.

I think grammatically it should be satisfaction guaranteed. Right. I'm being real nit picky there, but I think it's those kind of details that count.

And now I can see the product is made in the USA elsewhere, so I don't know if that's the probably Americans, the company or the product kind of thing.

So in the repeating the value props with the little emojis down below and text also.

So it's kind of redundant information.

But you know, they've, they've got some stuff down there. They got a little bit of, you know, copy.

I could definitely see them making an infographic that talks about their a luxury gift box. Right.

they actually don't say anywhere that it's got a little LED light on it.

I don't think

a luxury gift box, mahogany box with built in LED spotlight. So they do they do highlight.

I would make that an infographic to really highlight it. And what I would do in that infographic, they've got a graphic that shows the box open. You can see the light.

I would just augment that light with, you know,

Photoshop

make little crayon drawings of light emerging out of the light and little arrow pointing

LED light lights up when you open up the box highlighting your gift

or something to that effect to really bring that point home.

So that's enough for this one. Once again, no videos.

Moving on to the next one. Pure bliss.

This is the luxury towel warmer.

So it says Pure bliss. Trademark luxury towel warmer.

I am so not a fan of putting your trademarks on your website. Right? And you know when you talk to your trademark lawyer, they will tell you why you're getting the trademark implemented.

It really helps the lawyers when you put the TM on the website, which is absolutely true. It doesn't mean it helps your customers, and I actually think it makes brands look,

immature,

If you go to Nike or Apple, you will not see a TM on their website now. They will have copyright and stuff like that in the footer, but they don't put every time the.

So you see the word Nike or Apple, it doesn't say TM.

Now this one has 27 reviews,

so a lot less reviews.

Let's go down to the reviews.

They allow us to rate the product from the product page, which I'm not a fan of. I always just do that through email. So you control

who's reviewing the product.

They're showing their one star reviews. So kudos to them for doing that.

So we've got reviews. That's good.

go back to the top.

price of this one is $149. I get two colors white and brushed gold and white and brushed silver, which means

I'm choosing between the highlight color or accent color of gold or silver.

So you don't need to say white and gold. It's actually just white and brushed gold or white and brushed silver.

They could say, you know, accent color gold, silver. Right now if I click on it, it changes the photos. That's nice.

They don't restrict there because they've got some infographics in their carousel. And like I said before, I would think about putting those below in the product description so I don't have to scroll through them consciously clicking all of them.

I could see them as I scrolled the page,

which is a more intuitive way, and they have lots of infographics. There's a lot of good stuff there.

But they're they're making the customer work to see it.

And they're showing the height of this thing. It looks much bigger than I would have thought. That's probably bigger than I thought it was going to be.

description they have a read more thing for the description.

And then they have a long description.

They could break that up, but it's still fine.

Their text is really small.

Oh, they've even got a.

yeah. So they're doing TMS and they're doing the little circle things. Right.

clutters their content.

Now they've got a frequently bought together.

You can add the bundle to the cart. It's not bad. There's no merchandizing of it, of why they're bought together. But, you know, it's okay.

And then now they are showing their infographics down below in the product page as I scroll. So that's good.

Probably means you could get rid of some of the ones higher up.

And they've got nice, you know, lifestyle photography showing happy people using the product and much different situations.

And then they have a you may also like you know, I hate that.

And then they gotta follow us. There is no need for that

on this page because and it's also not working.

think supposed to be showing a, Instagram feed and not,

and that is it for that one.

Once again, no videos.

more to go, folks.

So here we are. It's another blanket. This is a cotton weighted blanket from therapy.

Once again, highly branded,

which makes it feel more cohesive. They're using white in a couple funky bases that I don't like it because it kind of pops a little too much in my mind. They put some of their content,

on a white background, which helps on the,

contrast, but it's highlighting things that maybe they shouldn't.

Maybe they're bringing your eye to the wrong

place on the page because of that.

Now they have reviews, I love it, they have product testimonials or customer testimonial reviews. Absolutely fantastic.

Back to the top. Those products on sale for under seven $9. So the normal 199 2809 reviews I click on that.

They're not showing the, tools to allow me to see how many five star, four star, three star reviews they've had.

So I don't know if they're showing their negative reviews or not.

They got a little mini description before you get into your product choices.

Their product choices are the weight of the

blanket because it's a weighted blanket, right? 10 pound, 15 pound, 20 pound.

And they have a weight size guide

which

weighted blanket calculator okay.

So they're helping you make that decision. That's really nicely done.

And then they've got color.

If I was them I would turn their color. They have color swatches that are just the color like the hex code.

I would actually show a snippet of the product there to show a little bit of the texture that shows up there.

But not bad.

Yeah. Because the

they have a color blue spruce. And the swatch for, morning matcha isn't that different.

But when you see the, you know, the, the actual products, you can see the definite difference in color.

And they are, as you select a color only showing the product photos for that color. So that's another nice touch there.

Oh, save 10% during our Valentine's Day sale. Nice.

I it's not a different color. I would make that a little more prominent and color,

and maybe put a sense of urgency on when that Valentine's Day sale ends.

Free shipping, easy returns, and one year warranty that's in text. I would make those product badges,

complete your sleep set.

So merchandizing other products.

I check the. Oh, it's nice. I check a box for the ones that I want. It lets me choose the choices. Oh, there's only one choice for color on that one, so there's no need to show the selector.

On the other product they're recommending, there is color choices, so they should show the selector

and my cart button gets updated.

This is Add to cart three, because now I've selected a total of three products and the total price. So that is really nicely done.

not sure what the reason for that, but I like what they're doing there.

Now they've got some, product badges for helps you sleep better,

reduces nighttime wake ups, decreases anxiety, increases focus.

So all the value props,

they're consistent in branding. Those are nicely done.

And now I'm back to my favorite part, which is video reviews. When I click on one,

it goes full screen.

And it's a funny little thing. So really nicely done. There's four of them there.

For different people of different ages, genders and backgrounds. So it's nice.

Now we have more product that. Oh, they got a little tab functionality. Yes. I've got a tab thing where I can learn about care, but then I also have to click Read More in that somebody said, I want to read about care.

I wouldn't do the read more, read less. You know, try to control the page height right kind of thing. But the stores do the exact same thing all the other ones are doing

where,

they're scrolling. They're only using a limited part of the page on the copy side of stuff and the photo side of stuff that has its own own thing.

when you do those things, you end up having all these extra click things and, you know, scrolling up and down. And where am I once again,

not important on mobile. It's all stacked on mobile. So

I'm critiquing a desktop only thing which isn't that important. Right.

and then that more product badges,

free shipping and easy returns,

three day peace of mind, one year warranty.

Those are nice.

So they're big into iconography, which is not a bad thing. And then they've got,

some infographics or some, you know,

value props, like at Aids sleep 81% sleep through the night when using a weighted blanket, 60% feel less anxious. A really nice stuff there.

In the news,

they've got a quote from I like that.

So they're showing the brands, right? We all do the logos for the different brands, and then they do a quote for that brand or from that brand that's nicely done.

And then they have a benefits thing. They talk about it when you hover over stuff, the images change. That's fancy, but the images don't add any value to that conversation.

So it's gratuitous, which I'm not a fan of. I like the content, just not the functionality of the hover

made from seemingly farm org. Yeah, so they're doing a really good job

in explaining the product once, twice, a third time. Right.

So what they're trying to do is find out what message works for you and what do you care about.

And give you that information.

Also, you got an FAQ section

that's really nice.

Back to the reviews.

Below that award winning proven results. And now they're showing awards they've won with brands you would know.

Oh that's interesting. So they got two review widgets.

That's not good.

And you know, they function differently and I it's just confusing

because they're different.

Why are you on the same thing twice two different ways. So it's no need for that.

just confuses people.

And then after reviews, they're continue to sell.

nicely done.

Oh, these are other products. This is.

Yeah. That's not nicely done

because I thought they were still selling the current products

and they are.

And one of them, but the other two things are other products they have that

there's no need for that.

In my opinion. Right. I'm not a fan of starting your shopping experience over from the product page.

But this is a really nice page.

I like what they're doing a lot,

probably because they're doing

video

and other things,

but, you know, it's obvious they care about their product.

They're spending the time and energy to make the content, and it shows through.

So the last one master dynamic is,

headphones.

Just scrolling quickly,

really high quality photography and elements.

I don't say this often,

but probably too many photos

and not enough other content, but we'll get to that.

So

at the top

we have,

active noise canceling wireless headphones, $600. They're sold out.

All the colors are sold out.

You can engrave them,

enhance your purchase. Required protection. They've got,

I don't like those things up by the the add to cart button, right? Either one of them,

you know, do you want to upsell them or give them purchase options?

Have them do that after they make the product choice.

Now that's it. It might make sense because it's a $600 at a height phones.

It might make sense on this page.

Then they've got some,

product icons.

They've also got a compare headphones element here

you're not sure this is the right one for you, that is really well done. Right at the right place.

know, after the add to cart button, after the value prop. Still not sure

come.

Check out our other options to reinforce the decision you made.

Well done.

If I click on back up to the product swatches

for color, the image is all change based on the color I selected so that nicely done. And they've got some tabs. Oh, the tabs aren't tabs.

There.

Hyperlinks.

That's not well done because it's confusing. They look like they were going to be tabs, not navigation links.

And then once I do them

I the page jumps and I'm like, where was I? What's going on

I would just let them scroll on that one.

But going back up to that content now, now I'm just

kind of

confused. Right. Because there's so much content on this page

and these links just jump me around, like, where did I just go?

let's see. Oh, do we have a video here

in the YouTube video? Nice.

Now they got a YouTube video. It looks polished.

Really polished.

that's nicely done. I would have that autoplay if I could, if possible.

Then they talk about free shipping, free returns, product protection,

intuitive ANC. I don't know what that means, but you know, they explain it. I don't like what they did with their image there.

It's, you know, blurred and fuzzed out. Part of it. It just doesn't look good. But it's one of the few photos that aren't just spectacular.

And then there's you start talking about different value props, and they got good graphics. You know, they're doing a little bit of text, a little bit of imagery. Really nicely done.

Yeah, this is nice.

Really nice.

I'm scrolling through all sorts of stuff. Right. That is just good content.

We've got a clickable image where I can see, you know, value props for the product. That's always nice when you do those, you know, just one image and then certain themes and certain, apps do it where you can just add the content and you can see right here I want to put a little plus symbol.

And when they click on it it says blah, blah, blah. In this case it's fit and comfort. Adjustable memory foam headband offers optimal fit and comfort.

It takes a little work to wire that up, but you know, that's the kind of work that helps customers, you know, click on things and interact with your brand and understand it better.

And now they should have a bunch of random images like, you know, they have too many images on this page. They have a lot of really good ones. And as they're telling their story and talking about this value prop and that value prop,

reinforcing it with an image is a good thing. But now they're saying, oh, we got a lot of other photography that we took.

Why don't we just throw this on this page even though we're done telling the story right.

Oh, and there's more story. And this one here is with brands. So Gizmodo what the experts are saying. So just like the other,

link we were just on a minute ago

where they're doing the quote from each one of the brands.

I don't like this one as much as I like the other one, because the other one did.

showed all the logos,

and

this one's showing the name, not the logo of the brand. And when it showed all the logos, I could click on a logo to tell me that this went to scroll through.

So still

really nice.

Like that's that's good merchandizing.

The presentation on the previous brand

on the weighted blanket was a little bit better.

Not sure

which

headphones are right for you. Compare all products. That's nicely done and nicely placed.

Whole bunch of specs. Oh, I love this in the box right?

It shows you little icons of everything that is in the box.

Because

not only do you get wireless headphones, you get a USB C to usb-C cable. You're like, well, wait a second, I don't have a C. Well, you also get the usb-C to Usb-a adapter,

usb-C to 3.5 audio cable.

You get a 3.5 to a quarter inch adapter,

flight adapter, and, you know, so they show you every single element that comes in there.

So you don't have to guess. Does it have the cables or connections that I need? It shows you all the ones it comes with.

Elevate your listening experience. These are upsells for this product.

I like this, but I don't like this. And what I mean by that is, I like the fact that these products

are related to the product that I'm purchasing.

What I don't like is if I click on it,

it takes me off to that product page, and I've lost the product that I was on the context.

So it's not like there's a, you know, click here to add this to your order. You click it, you go off to that product page. And then if you haven't added this the the other product in yet, your cart, you've got to go back and find it.

And those kind of things.

So nice that the products are contextual to the one on their accessories.

call this a linear shopping experience. What I would do if I was them

is I would, you know,

have these four products that I'm merchandizing,

you know, I would have them add the headphones to the cart

and then once they add it to the cart, I would say, hey, would you like to look at our accessories for this headphones?

And if they say yes, I would take a collection of those four pages. We actually have an app that does that. I am just doing shameless plugs today.

But our Linear Shopping experience app does exactly that.

Ask the question. Once they placed the order,

for this product, do you want to look at,

compatible accessories

then they have documentation as and you can download PDFs for different things.

That's nicely done.

And you know, at the very end, you know, need support. We're here to assist you every step of the way, a support center.

So if you still have a product, question, you know, feel free to contact us. So, this $600 set of headphones has a product page that justifies that price point,

Not not that the product page is the only thing that justifies your price point, but a lot of times I look at top end premium, you know, products and I'm like, your product page doesn't justify your your product price. Your product may justify it,

but your product page does it. And here's a case where you're paying a lot more for the product.

There's a lot of quality in it, but the product page shows you that quality really well done.

So that is our six products that I wanted to go over today. Hopefully by listening to me rant for a little bit of time, you know, you can think about your product pages and also how your merchandizing for your different holidays and events

and also how you're enriching

your,

product data for better discoverability and also how you're thinking about Ada compliance and everything you're doing.

I know it's a lot of messages, right? We went over a lot of stuff. If you're still listening, thanks for stand With Me for so long.