Hey everyone. Scott Austin here.

As you know, as a frequent listener, I just love content marketing.

I'm big into video, especially in today's world where I think video is the number one way to to get your brand information out there. And I wanted to bring in somebody with a different viewpoint of this than other people I've talked to in the past, and that's actually a film creator and more of the creative side of things versus the brand side of things.

So I want to introduce Jake Isham to the podcast. Welcome, Jake.

You want to tell us a little bit about, your credentials?

Excellent, excellent.

you know, this podcast is focused on Shopify stores

and e-commerce.

How important do you think video is in the world of E-Com marketing and brand building today?

Yeah, and I agree with you on that.

One of the things you said there that that I want to dig into, right.

And you, you you had a clarifier, right? Or a qualifier in there and you

said, you know, you

can you can get hundreds of millions of views if you make a great video.

 

What what constitutes a great video is, you know, especially in the e-commerce world today, you know, what are some,

some things that people should be thinking about doing to make the video great and some things that make it not so great.

Yeah.

When you.

Well,

the question was, you know, what makes a video great and what what I took out of that was uniqueness and something that's eye catching, that draws people in. And both of those are related to each other kind of thing. And I like the fact that you gave the example of the eyeglass one. I just want to I'm going to throw out a couple products and you give me a couple more ideas.

Right? Just because I think a lot of people struggle, just like you're saying. And I love the advice go to I and have it give you some ideas also because I use that every day. But like, I have one client who sells crackers and they're really healthy and they're made with raw food techniques. What kind of thing should they think about with their video?

Yeah.

Yeah, that's the most in my head right?

Yup.

Yup.

Yep. Yep.

I want to take this example of the crackers one and running

a couple directions

with it. Right. So,

you know, you said a person is standing there and showing A and B and I love that. Who's that person?

Yep.

Yep.

You are correct. Yep.

Yep.

Yep.

Yep.

one of the things that, you know, I totally agree with everything you're saying there. But, you know, one way to think about that is, you know, you're throwing spaghetti against the wall. You don't know which one is going to work. Like you've already said, sometimes you're completely surprised by which things are the most successful.

But the more things you try, the ones that are successful will actually happen and be successful because you know it's a numbers game.

go ahead.

Yes.

Two things that I absolutely love about that, right is one is

you're identifying the problems that customers, you know, say. And two, you're using the words they say it in so they understand and care

about what you're saying versus the you know, I'm always telling my clients is, you know, your product description is just a spec sheet. No one gives a damn,

What you really need to do is, you know, the explain the problem you're solving. Everyone. Scott Austin here. As you know, as

a

frequent listener, I just love content marketing. I'm big into video, especially in today's world, where I think video is the number one way to to get your brand information out there. And I wanted to bring in somebody with a different viewpoint of this than other people I've talked

actually a film creator and more of the

the brand side of things.

So I want to introduce Jake Isham to the podcast. Welcome, Jake.

You want to tell us a little bit about, your credentials?

Excellent, excellent. And,

you know, this podcast is focused on Shopify stores and e-commerce. How important do you think

is in the world of Ecom marketing

building today?

Yeah, and I agree with you on that. One of the things you said there that that I want to dig into, right. And

clarifier, right. Or a qualifier in there, and you said, you know, you can you can get hundreds of millions of views if you

What what constitutes a great video is, you know,

e-commerce world today,

should be thinking about doing to make their video great and some things that make it not so great.

You know.

It it.

When you.

Well, the question was, you know, what makes a video great. And what I took out of that

uniqueness and

catching, that draws people in. And both of those are

to each

other kind of

gave the example of the eyeglass one. I just want to I'm going to throw out a couple products and you give me a couple more

because I think a lot of people struggle, just like you're saying. And I love the advice go to I and have it give you some ideas also because I use that every day.

But like, I have one client

sells crackers and they're really healthy and they're made with raw

techniques. What kind of thing should they think about with

their video?

Yeah.

Yeah, that's the most in my head. Ritz.

Yup.

So

this example of the crackers one and running a couple directions

you said a person is standing there and showing A and B and I love that. Who's that person?

Yep.

You know.

Yep.

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You

Yep.

Yep.

Yep.

that is, you know, you're throwing spaghetti against the wall. You don't know which one is going to work. Like you've already said, sometimes

surprised by

are the most successful.

the more things you try, the ones that are

successful will actually

be successful

because you

a numbers game.

go ahead.

Yes.

Yep.

Two things that I absolutely love

about that,

right is one is you're identifying the

problems

that customers are. You know, say.

two, you're using the words they say it in so they understand and care about what you're saying versus the you know, I'm

always telling my

clients is, you know, your product description is just

a spec

sheet.

No one gives a damn. Right? Which you really need to do is, you know, you explain the

you're solving or the emotion you're going to feel once you have this product and they're doing

So using the customer's

to really talk to you, communicate them more effectively. Just repeat back what they said.

So it's like the psychologist you you're just repeating what you

kind of affirmation.

Yep.

So, you know, most of my clients, most people listening to this podcast are, you know, smaller brands. You know, they're going to do it themselves. I'm always selling and they need to do it themselves. If they're, you know, don't want to be their face, then they're

not

as successful.

the point where they can hire

actor, that's great.

know, most small Shopify

yet.

They're creating these videos now. And now we realize you have to

times more than our competition. So that

that's a good thing to know, right?

Yeah.

trying to scare me.

Let's let's keep scaring them here.

Yeah. You're acting skills are coming out here.

what I want to get, you

some expectations setting for these store owners is

how

much time and effort it takes

create a video. Like, how long is this video going to be? Just one of them, you know, on average, you know, what are some best practices

there

how

should they take to

edit one and all those kind of things?

So if I'm going

a day a day. How many man

of of work is it every day to get that done?

I try, but you'd

surprised how many small brands do not want to advertise and they just want to win in the organic world. It's quite a

Yes.

Yep.

Know.

So

in in our beginner scenario, they're just getting started on this methodology. And then they're starting to, you know, schedule it out and all that kind of stuff. Two things that, and like your opinions on what kind of hardware should they be looking at and what kind of software should they be looking at?

Yep.

Yep.

Anthony, you're editing this out. I just told Anthony to edit this out.

Yep.

Yep.

Yep yep. So everybody already has the hardware

It's it's their phone

the software. The ones you mentioned, I think all of them were just free. So there's

cost prohibitive, but there's a learning curve behind them.

Yep.

Yep yep. So

next thing which is we're making all

Now we know

how to

make it. We get these videos. Where am I distributing it?

places?

Which. Yeah.

Yeah. Yep. Totally.

Yeah.

Yeah.

And posting more places to, like, a lot of people are. I

recommend YouTube. Because I think the nature of YouTube and I see the same

thing

you do. It's the second largest search engine,

actually helps you in Google search also,

you can rank higher than your website does with your video.

And it's just amazing kind of thing. And, and

yeah, yeah.

And you know, YouTube

has

now also. So it's not just the horizontal. You

can also

video just all portrait or should we be mixing it up. Yep. Yep.

shift a little bit on, you know on this video stuff.

the gym and you know we're doing it. Are we selling our products? Are we telling our story? What kind of message are we putting out there? Do we show when we go to a birthday party

lives?

Or is it business focus?

Yep.

Well there's, you know, there's the. Are you telling stories. Are you selling

You know.