The Reserve

Hello, Scott Austin here from Jade Puma. And in this video I'm going to do a walkthrough of the new store build that we did for the reserve. The reserve is a medical marijuana facility located here in San Diego and it has some pretty unique requirements. We ended up with a pretty unique solution. They started off wanting a Shopify store. So we started building out a Shopify store and you know, some of the neat requirements they had being at their medical marijuana, they can't accept credit cards, it's only cash and customers could only pick the product up in the store. And then there's also some other rules that, because it's medical marijuana, they have to have proof of ID. They're 21 and over and also have to have a medical prescription for it. And there's also daily limits on how much someone can buy. So we started out building a Shopify store, but then all those different business rules became more complex than we could easily put together in a Shopify store.

We could do the cash only pickup in the store and that kind of stuff. The harder rules where the daily limits and the storing of the data for the prescription and the the ID. So what we did is we looked at their point of sale solution, which is called trees and trees is focused on just building out solutions for medical Meryl or just marijuana dispensaries in general for California. So it met all the legal requirements that was necessary. So we ended up building a hybrid store. The trees point of sale software has a web presence. We can do an online store, but as you'll see in a moment it was very limited and it was just very functional. Here's the products, here's the cart checkout done and we wanted to do is have a more rich and inviting site. So we still kept our Shopify front end and use the trees as the store backend.

Much like in the day we used to do with a WordPress on the front end in Shopify. You know, on the cart side of things, we actually Shopify on the front end and trees on the cart side. So, let me show you a little bit what that looks like. So here we have the turbo theme. We wanted to, you know, the rich turbo theme to give us all the flexibility and functionality with controlling of the branding, colors, fonts and all that good stuff along with rich and engaging emigrating pages. So if you're used to the turbo theme, you'll notice our header is very different because what we have, let's go straight to the point of sales side. I think I would click on any one of these elements. It takes you to the point of sale presence and we had no control over the point of sale.

Experience the point of sale, I keep saying point of sale, it's actually the web presence from their point of sale service. We couldn't change out, you know, the layout and the design of it. So we didn't the ability to, you know, edit the CSS. There wasn't a CSS file that we were allowed to touch on this. So we had to do was look at this web experience and match it on the Shopify side. We have a lot more control for the front end match that Shopify front end to as close as we could when we have here in the trees software. So we go back to the front end, you'll see this header nav here is driven by what the tree's navigation paradigm looks like. So this, this is very non-traditional. If you've ever done turbo, we had to take the top bar, which is this top section up here and put the logo up there instead of in the header and some links up there in the cart.

And then have this navigational, you know, elements of the icons that take you into the trees pages below it. So it basically ripped apart quite a bit the header, but the rest of it is pretty much pretty standard turbo stuff. So you see on the homepage here the reserve already had branding that was well-defined. So we had good control or good direction given on the graphics and the colors. We brought that through and then we had some, you know, photography from their store cause it's a, it's a brick and mortar location. So it gets used that photography in the site. And you know, a lot of what we're doing on the Shopify side is just the evergreen pages. So we explained to the customers, you know, where the location is, you know, we show the map and the hours and that good information.

We talk about any, you know, the deals that they have. They have daily and weekly deals along different lines of products and different days and hours and that good stuff. And then we also, you know, allow them to search or the search just takes us over to the point of sale and take some strict to that search experience. So there's a little bifurcation experience that users can toggle back and forth on. And we did the best we could to make that as consistent as possible. And then also in the Shopify side of things, you know, we have the you know, policy pages listed and a contact us page. So now with the Shopify store, what we have, even though we're not using it for the store side of things, the cart side of things, it allows us to build out those rich evergreen pages.

This is a brand new store and they've already got some plans and how they're going to continue to build out their content. I'm using this platform and then when the customer clicks on any of the elements to start shopping, let's just go into, you know, beverages for example. They go into that shopping experience, they see the list of products under that category that can add wonder their cart. And I've already logged into this store and you can see my pickup location here is already been set up, which is their office in. Let me sit Boulevard and let me see California. And I've already uploaded some documents for the ID. So my account is already authorized. We have a purchaser, and now if I go into my cart, I can see my orders could see that my docs have been uploaded. And if I hit checkout, it just places that order right then I'm not going to do that cause it actually gets sent to the store. But if I check out, it'll do that. And then it'll also, you know, send me SMS notifications of my order has been received, my order is ready to be picked up and also manages and tracks the daily limits to make sure that every customer is within the limits of what they're allowed to buy in any given day.

So that was a, how we did for the reserve, a hybrid site between the trees shopping software and using Shopify as the front end to have a much richer, welcoming experience, a web presence for this, this new site. Thanks for listening.