Ruminations Studio

Transcript

Hello, Scott Austin here from Jade Puma. In this video, I'm going to walk through the rumination studio redesign that we did for them. This is an existing Shopify store that was in an older theme. And what we did was a theme redesign or theme upgrade to the turbo theme to bring a little more functionality on the more life to the site. So rumination studio makes jewelry. Let me show you a couple of the products here. And the jewelry is inspired by ancient civilizations and far away places. So it's using a lot of our organic or naturally found materials and they're crafted in ways that you know, was crafted in the past. So what we tried to do was in our banner photography, we have banners that represent, you know, the ancient world. So we just clicked through a couple of these pages here. You see, the banners were just picking architecture that is, you know, distinctive and, and quite old.

And the rumination studio artist Ruby, she already had a color scheme for me that I incorporate onto this site. And I think it goes together really well. I like how these colors, they're kind of soft and soothing and really work together quite well. So let's talk about the products or how we're allowing people to shop for the products. We allow them to shop by a bunch of different ways. We're merchandising and a bunch of different ways. The first one is just, you know, news products because they are, you know, designs that are locally made and some of them are just, you know, one on one design. So there's always new products out there. So some people just want to come and see, hey, show me what's new on the site. So we just have a, you know, a new additions collection and it doesn't scroll forever.

It just shows, you know, the most recent products added. And then we allow them to browse by collection. And then we also have by product type and then by material in each one of these three has a page at the top level, you'd just click on the buy collection or the buy type. It'll take you to a page that mimics that navigation dropdown menu. So it shows you again that, well the product types that you can shop by our bracelets, earrings, necklaces and rings. And if you go to the material one, you know, Shelly, all the different types of material that you can shop pie. So what I'm gonna do here is I'm going to go into the agate jewelry. And you know, you'll see here we have this little flag, a noting one of one, right? We have it here over the image.

And we also sometimes show it like here in the product name. And this just means this is a unique design. It's the only one made. So you know, by now it's, it's creating a sense of urgency for customers. So now I click on one of these products and you'll see, you know, we have the slideshow of the product images. And we also have some icons for one have one. And also that this piece is made by rumination studio so they know that it was locally produced. And then also because this is agate jewelry, have a standard product description, but then we have an about agate for all the agate pieces. We have this, you know, texts in here. So, and it's, it's a logic that's put into the code. So if agate exists in the product cycle, then put this about agate content underneath the product description or it's a way for us to easily have similar types of content like about, it's about agate and those types of things and not have to type it over and over again.

And then we just edit in one place. If we were to change this and it would show up across the site where that occurs. And because this is jewelry and it's a very browsed focused scenario, you're going to want to scroll through lots of products. We also show the recently viewed so people can go back and see what they were looking at, you know, a few items ago and not lose their place. And then the types of navigation collection type of material on our collection pages, we're mimicking some of that in the filters that we have. So we have filters for product type filters for features of as it remissions to do made isn't one of one. And then materials are also listed. And then we added one for source. So if you wanted to see, hey, what's jewelry do you have from Morocco, you can click on the Morocco link and then you can see that there's a necklace from Morocco there. So that is the shopping experience. Let's actually go into a product added to the cart. And then if we go into the checkout,

We'll see that we're carrying that theming through all the way into the checkout experience. We've got the background color still permeating in the checkout and we've got another big colorful, a banner image up there. So we keep that whole consistent branding through the store and the checkout process. Now I'm just going to go into the front and the store again and to show you a couple of the pages that we have here, the evergreen pages. There's an about page where you learn about ruby and you know, her inspiration and then also about their process, about how they make the jewelry. And we've got another one, a gallery of past pieces. So a lot of their products are just one of one, but some customers want to come back and see what was available in the past when they maybe inspiration for them in the future.

So what we're doing on the products, let's go back to a main collection here of necklaces. And I showed you already how we have that one. Have one tag. So for these products we have Shopify inventory turned on and we've set the quantity, you know, available to one. And then we have the logic that says if quantity is one, then put the one on one flag up there so that people know, hey, this is the last one. And what'll happen is when this product gets purchased and added to the cart and checks out its quantity because inventory is managed by Shopify, the quantities go from one to zero. So then we've got logic set up in the collections that any collection or any product who is quantity as equal to zero goes into the gallery of past pieces. Almond here, you know, we changed the sold-out texts to say sold. Cause it's not sold out. We're not going to come back and make more of these. These were the only ones that were available. So now they're just sold and gone. But we allow our customers to see these past pieces for inspiration purposes. And then if we click on one of them, you'll see here, we, you know, just put sold and we get rid of the whole product form. It says this is sold, you know.

So that's the gallery of past pieces. And then we also have, you know, a contact us page, which is pretty simple, one with a contact form and we've got the standard policies for privacy, shipping and all that good stuff. And we've got the links to the social in the footer, and of course the payment type icons. And that is about it for rumination studio. Let me, if I have any questions. Thanks for watching.

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