Rugged Rosaries

Hey, Scott Austin here from Jade Puma. In this video, I'm going to walk you through a store redesign that we did for rugged Rosaries. Rugged Rosary sells rosaries, for Catholics. And here's their previous design. And you can see it's very dark. Lots of icons. And I would call gratuitous elements on it. And the theme was, getting really old and dated in that it was an online store, 2.0. And they just wanted to be able to have more abilities to, you know, be flexible in the way they present their content. So we did a redesign and we brought it into flex, and we started off with, some new branding. So here's the Our Brand Guidelines page where you can see, you know, things are much lighter, cleaner, a little more organic with the brown and tan colors, red for our highlight, and simplistic and minimalistic and without the iconography everywhere and the dark backgrounds. So this is our, you know, our starting point of the redesign. So if we go into the, homepage, here, you'll see we are in this banner area. And we also did a lot of work on extending that cleanness to the presentation of the product. So you'll notice a consistency in these product photography. The store staff takes their own product photos which is just awesome. And what are reasons for that is they make their own products all the time and they're generating on them. So in in their manufacturing facility, they've got all these, you know, parts and pieces and components and they can put them all together in a number, an infinite, you know, a number of ways. So they're always doing slightly different products. So they have to be doing their own photography a lot. You can see they've got this consistent way of presenting things. So you're not distracted by the variances of the photos of a dark background versus a light background. Who's looking at the products and the differences between the products? We did a lot of work on figuring out because they have so many different products, you know, just a rosary, so many different types of rosaries you can look at. So we did a lot of work on how to categorize and how to bucket size them, you know, what are the filters we wanted to apply to things? We worked through that quite a few times. Have landed here. So Sheila's pull up one of the collections, the World War One Battle Beads, which is one of their popular collections. And you can see we're using the, Microsoft or, sorry, not the, the Shopify app for, filtering here. And we came up with a bunch of, you know, items we wanted to filter on and put those all in there. And that way people can, from all the products in this collection, find the one that they're looking for, narrow their choices down to an easier to pick from set. And then if they, you know, can pick it on one, they can go to the product page. And this product here has some product options. You can determine, what additional metals you want to add to it. So we added a product options app to do that for us which includes price changes for things. And then we did the the frequently bought together. That's just a little liquid section. We made a puma, and we allow them to store staff to at the product level, pick, you know, one or more products they want to promote there that are applicable to this specific product. And you'll notice the massive numbers of reviews I think they have over, almost 20,000 reviews now and judge me in their store, which is fabulous. This was our custom, product badges. Solution, which we've now turned into an app called Badge Zilla. We also, you know, you can see here they get lots of customer photos and their judge reviews, which is nice. Lots of reviews, all of them fantastic. So the product page is nice and clean, gives them all the information they need. And you know, we have, you know, like, for example, the Made in Texas, it's based on a tag. So we actually built a tool for them to show any product that is not tagged made in Texas. So they can look at that tool and I'll see what that looks like. And go, oh, this one should be tagged and they can easily go in and tag it. So if I go into the brand guidelines page, I just show in a moment ago at the bottom of that, you know, we did for all of our clients, we make a, store management tool section. We would just links to tools that we make, and we link to all the video tutorials that we make. So if we do a custom solution like the Made in Texas badge, we'll give them a video that explains how to do it. And it will also give them a video or a tool. They can click on. And what this does, you know, it's going to show all products. And then you can look at the meta field here for Made in Texas and see if you want to change that. So it just takes you to the bulk edit in this one. You know, depending on what type of two we're building, we'll build them a bunch of different ways. But now they can go, oh, you know this one here me in Texas. So now I'm just going to go ahead and you know make that a made in Texas. And then the badge will show up for that automatically on the front end. So you know back to our browsing of the the new site experience. Let's just look at another product randomly. And you'll see, you know, it's very similar, nice and clean. They do a good job with making, you know, good content on their product, descriptions and we've got an accordion for the shipping policy and the return policy. They also have so many reviews and they're so good they actually put that into their top nav. And we also have a shop poll. This is a little, custom section we made for them. Also, it's part of our Flex Team Sections app. Now that takes, you know, the top bar which is traditionally above the header and puts it below the header and I like it below the header. Because we the industry just trained everybody to ignore things above the header. So it's a little bit more unique and stands out a little bit, you know, hopefully increasing the chance that somebody actually views it. Now let's look at, what we get in the footer for the different to evergreen pages. We've got two galleries. One because they have so many combinations of products it can make because they have all the components and building blocks in their warehouse. They have a lot of custom products. So this is a gallery of all the different custom products they've done. So people can look through them and get ideas and go, hey, I really like that one, or you give me something like this, but with this kind of twist on it. So it's just a way for them to see all the things that aren't products for sale, but products they could definitely ask to be made in a custom, standpoint. We also got a blog working on their SEO content. Lots of information in there. We got, you know, thank you heroes. So they've got the I think it's gov x they're using. That's gov X they're using for that reviews. We talked about reading it almost 20,000 of them. You see here 19,971 29 away. That's a big milestone. Not many stories get that far. And, about us, they've got a couple pages here. You know, this one's about the people, a little bit about their story, how they got started. They are actually Catholic. They're very into their faith. You know, so they're they're giving back to their community is a big part of what they do. They talk about their guiding principles. There's a lot of good content here. And then the other, one that they do is more of a process, one about their products. They explain how they're made and where they source the materials from and that type of information. We also have, you know, the traditional contact us FAQ and policy pages. So let's, take a product and add it to the cart. Let's go here and we'll pick a couple of these little options. And we will add to cart. And you'll see here what we've got is we added, onto the cart this little three across promo of popular, you know, impulse items a lot of people like to add to their order, the rosary rings and the, the zippered pouches are very popular. And I mentioned before that they are, you know, very much into giving back to the community. They have their own rugged Rosary fund. So we, you know, allow customers to add to that fund, as part of their order, you know, a $10 thing. And this has, you know, it was like a hockey stick overnight. How much, donations, they were getting to the fund by just promoting it here. It's been very successful. You know, people are upselling to the smaller impulse items and they're giving to the Rugged Rosary charity also, which is helping that cause. And then if we go, you know, and if you add one of these to your cart, it no longer shows it down below. So there it is up there. And we add something else in instead. Promotion down at the bottom. Now, if we go into the, checkout, you'll see we have a branded checkout. So we're continuing that branding throughout the whole experience. And the funny font is, is my computer's fault. We're now on system fonts here, and I purposely have my system font set up to be italicized so I can tell when we're looking at system fonts and not fonts that have been defined by the theme. But that is the rugged rosary, store redesign that we did for them using the flex themes thing. You know, in Shopify, they were in Shopify before, and that's their new site experience. Thanks for watching.