Archwood Homes

Hello Scott Austin here from JadePuma. In this video, I'm going to walk you through a new Shopify store that we recently built for a company called a arch wood arch wood home there in Chula Vista and go to the homepage here. And they predominantly sell flooring and they also have some other home furnishings that they sell. But it's predominantly flooring and they're a retail store. They're located in Chula Vista and do most of their business out of that store. So they only service the local area for their flooring. Here in San Diego, they serve as a Los Angeles, orange and San Diego counties, but they're not shipping their products to Wisconsin for example. So let me walk you through the store experience we've built for them here on the homepage. You know, we have this arch wood home logo, which already existed, right? They have very strong branding of blue and white. It's very clean, very precise. If you click on the Chulavista store link here, you can see this is their retail store, obviously, that that color is dominant in their retail presence. Also. and we made that link on the homepage for the store. Very prominent. Right? So because many of the customers that are coming to this site don't want to actually browse for the products. Although some of that do, they have that shopping experience right here. But a lot of them just want to know where the store is. What's the address, what's the phone number? You can see even here in the top bar, we have the phone number listed, we show the phone number, the first and foremost on the store page. So, and with the map for people to get directions. So those that want to find the store, that's why they came to this website. We make that information really quick and easy for them. Now other people are going to want to browse through the shopping experience and see what their options are. So what on the homepage that we've done is, you know, the first thing we have is, you know, the value prop for the store online for shopping made easy, right? So people know when they get to this homepage for arch wood floors.com that Hey, this is about, you know, shopping for flooring, right? We want you to know clearly what the store's purpose is. And then we do a little a summary on the front page of the three different types of flooring that they sell, which is vinyl engineered wood and laminates. And we try to give the customer, we also do this on the collection pages. We try to give the customer and understanding of the differences between these different types of flooring. Cause one of the first decisions they're going to make is which type of flooring do they want to buy. So let's say they look to these options and they want to go to laminates. So I click on that shop now link. And here on the collection page we've got filters set up for the different info. You know, the different variables about the laminate flooring. And you can see, you know, first and foremost what we're showing is just a product image of the flooring, right? It's not in setting, you know, with furniture on top of it. And people playing on top, right? Cause the number one thing you're going to be looking at when you look at flooring is what is the color, what does it look like? So we're trying to give on this collection page the ability to compare and contrast really easily what is the differences between these different styles of flooring. And you hear reason the turbo theme, which allows us to add more products to that collection page without going to a new page just by clicking on the load more button. Now, on any one of these products, if I click on it, we'll just click on the Tiki torch one. You'll see here what we have as a form, right? So arch wood is not allowed to sell their products online due to contractual relationships with their, their vendors. And many of the retail stores that I work with have this same situation. They're not allowed to sell online, they're licensed to sell in retail. So here we have is an information box where if you're interested in this flooring, fill out this information and we'll get back to you with a price quote. And a lot of it's also because shipping is such a big variable for this. They need to know the location that they're shipping to, is it on the second floor and all that kind of stuff, which makes a big difference in pricing. And we also have a little promo and make it clear that, Hey, we're delivering to these three counties. Only. So a lot of the store is set up to just be lead generation of people that are interested, submitting their information and then the store staff gets to call them up or send them an email back and engage with them about the process. They also do sell. It's look at the furniture for example. They do sell some products that you can purchase and they'll ship those a nationwide also. But mostly it's a, it's about the flooring. And if we look at their evergreen pages I like this one here because the owners are actually talking about themselves and showing photos in themselves. So, you know, these are real people that are in part of the local community that have built this business and are here to provide you great service, right? Putting a face and a human presence to your store. I believe it's very important. They've also got an FAQ that they're starting to build out. I've got this nice little accordion open and closed functionality going on. I'm starting to build out their, their FAQ a contact us page. What I normally do on the contact us pages, the first thing that I linked to is the FAQ. So maybe they can self help for their answers, but if not, there's always a phone number, you know, with us the hours of the store and all that good stuff. And then they've also got a gallery of some of the projects that I've worked on recently. And as they add more, you know, projects and get them from their customers, they'll be able to add those to the gallery. And the last thing in this store that I didn't show you on the homepage is we also have some testimonials for some social proof down at the bottom where they customers can scroll through and see what other customers have said about them. So that's the arch would home store. It's a new Shopify store that we build up for them. If you have any questions or need help with your own store, please feel free to give me a call or drop me an email. Thanks for watching.