You probably already understand the value of abandoned cart emails. And you probably already understand the value of using Klaviyo flows for your abanded cart emails.
So let's dig into some options on how to implement Klaviyo abandoned cart emails. One best practice is to offer a discount via coupon code. Here's a couple of ways to implement that in Klaviyo using built-in features/code:
One option is to send the customer straight to the checkout. The code for this looks like:
The other option is to automatically add the discount code to the customer's cart by adding it to the link. The code for this looks like:
Neither of these solutions gives my desired customer experience of taking the customer straight to the checkout (so they can access their cart on any device) and automatically adding their discount code (fewer things to key in will increase conversion). That is currently not available for Klaviyo for Shopify. So you'll need to pick from one of the two options above. One way to pick is to try them both with 50/50 split in your abandoned cart flow. And see which one performs better for your business.
Jade Puma is a certified Shopify Expert. If you need any help with your Shopify store, we can help.